==What a Theme Can Do for Your Podcast ==

★★★your podcast should not be a hodge-podge大雜燴 of episodes?

covering a variety of subjects without an overriding focus.?

-

★★If your audience didn’t respond to you one way,?

they may respond in another way.?

When your audience has received and read your e-zine,?

interacted with you and others on your blog, and then heard?

you interview someone on the same subject, you will undoubtedly?

be perceived as the expert in this realm.

-

In addition, your ★visibility and expert status is?

increased twofold when your audience can see and

hear you in a video podcast.?

★★★

Committing to podcasting lets your audience know that they can depend on?

learning from you on a regular basis.?

-

Knowing what your customers want and?

need will help you create compelling content.?

-

And speaking your truth means that you sound like yourself?

and not what you think a polished broadcaster?

should sound like. It also means that you convey傳達 sincerity.?

==Put Your Heart into Your Podcast==

Nothing great was ever achieved without enthusiasm.

Speak conversationally and ★naturally, as if?

you were talking face-to-face with a single customer.

-

If you normally use your hands or use exaggerated facial?

gestures when you speak, don’t be afraid to?

do so when making your audio podcast recording.

==★L(fēng)iven Up Your Talk==

Create a picture with your words so your audience can?

“see” what you’re talking about as they listen to your?

audio podcast. Use adjectives and other descriptive?

words to create vivid images.

★★When filming a video podcast, your?

words should pertain適合/相關(guān) to what is being seen.?

==Practice Your Enunciation清晰的發(fā)音==

==Eliminate Filler Words ==

Some people think using uhms and ers make a podcast?

sound relaxed, natural, or even thoughtful. It doesn’t.

-

★★★

Fillers serve only to distract your audience?

from your message, and your listeners will?

switch your podcast off in a hurry.?

The best way to avoid these pitfalls is to 【stay focused and?

to prepare what you want to say】 or have talking?

points. If you need to gather your thoughts, 【pause for a second】.

===Creating Compelling吸引人的 Contents===

when it comes to being successful with new media marketing,?

the operative word is always 【value】. Without offering?

value, you will lose your customers.

--What Kind of Content Do You Want to Create? --

★★★

Podcasting communicates using 【sounds】 and 【pictures】.

-

Don’t forget to take advantage of these features. When creating?

audio podcasts, think beyond the words. What would your customers?

want to listen to rather than read about? What service or?

information is easier to talk about than to write about? When?

creating video podcasts, make sure the images are compelling?

and add to the content. What can you offer that is much better?

shown in pictures than described in words?

--VIDEO OF YOUR BUSINESS’S KEY OFFERINGS --

--INTERVIEWS --

If you want to present your podcast in real time, it is?

important to organize your questions and comments. Be sure?

to conduct your interview in a quiet area. And be aware of?

your tone and voice infm? ection.

Who should you interview? Consider offering a compelling?

interview with an industry leader or someone who can offer?

insight into your specific field.?

The more valuable information the interviewee can provide?

the better. Try to ask the questions that many of your?

customers have wondered about. Don’t be afraid to try to?

contact a? well-known expert.?