The future?of global?e-commerce

?retailers?everywhere?should?look to China

????Yet as we?eplain?this week(see?Business?section)?it is in?China,not the?West,where the future?of e-commerece?is being?staked out.?Its?market?is?far bigger?and more?creative,?with tech?firms?blending?e-commerce,social?media and?razzmatazz to become?online-shopping?emporia?for?850 million?digital?consumers.?And China?is also?at?the frontier of?regulation,with the news on?December?24th that rustbusters?were?investigating?Alibaba,co-founded?by?Jack?Ma,China's?most?celebrated?tycoon,and until?a few?weeks?ago its most?valuable?listed firm.For a?century the world's?consumer?business have looked to America?to spot?new trends,from?scannable?barcodes?on Wrigley's?gum?in the 1970s?to keeping?up?with?the?Kardashians'?consumption?habits?in the?2010s.Now they should?be looking to the East.

全球電商的未來(lái)

全球的零售商都應(yīng)該像中國(guó)看齊

????然而，正如我們本周所解釋的那樣（見(jiàn)商業(yè)部分），電子商務(wù)的未來(lái)是在中國(guó)而不是在西方。中國(guó)的市場(chǎng)規(guī)模更大，更有創(chuàng)造力，科技公司將電子商務(wù)、社交媒體和時(shí)尚潮流融合在一起，打造了擁有8.5億網(wǎng)絡(luò)消費(fèi)者的在線購(gòu)物商城。同時(shí)，中國(guó)也處于監(jiān)管規(guī)則的前沿，12月24日稱(chēng)，反壟斷機(jī)構(gòu)正在對(duì)阿里巴巴進(jìn)行調(diào)查。阿里巴巴直到幾周前還是最有價(jià)值的上市公司，中國(guó)最著名的富豪馬云是其共同創(chuàng)始人之一。一個(gè)世紀(jì)以來(lái)，全世界的消費(fèi)企業(yè)都將目光投向美國(guó)以尋找最新趨勢(shì)，從20世紀(jì)70年代箭牌口香糖當(dāng)?shù)目蓲呙钘l形碼，到緊跟2010年達(dá)卡戴珊家族的消費(fèi)習(xí)慣。而現(xiàn)在，世界應(yīng)該目光投向東方。