使用ChatGPT，可以更輕松地制作高效的廣告文案并為賣家所投放的Google廣告系列找到合適的關(guān)鍵字。ChatGPT 擅長(zhǎng)理解用戶的指示，并可通過不斷輸入有效信息訓(xùn)練的邏輯不斷迭代產(chǎn)出結(jié)果。盡管ChatGPT無法直接優(yōu)化廣告投放的整條鏈路，但對(duì)于精細(xì)化目標(biāo)受眾、撰寫具有吸引力的廣告文案、監(jiān)測(cè)廣告活動(dòng)方面都可以提出有效建議，接下來，我們從10個(gè)角度為各位跨境賣家介紹ChatGPT優(yōu)化Google廣告投放的10種方法及Prompts模板。

一、通過ChatGPT創(chuàng)建自適應(yīng)展示廣告 (RDA)

自適應(yīng)展示廣告 (RDA) 是一種通過 Google Ads 實(shí)現(xiàn)的高效廣告方式?？梢酝ㄟ^ChatGPT獲取更多的廣告創(chuàng)意，Prompt模板示例如下。

Prompt:?Act like you are an experienced Google ads professional. I want to create responsive display ads for Google Ads. Suggest me some creative images, headlines, and descriptions for <your goal here>.

?

本文以翻新筆記本電腦為例，為各位展示Prompt模板搜索結(jié)果。

二、為廣告設(shè)置 A/B 測(cè)試

通過A/B測(cè)試找出效果更好的廣告系列，從而進(jìn)行更有針對(duì)性的準(zhǔn)備素材、進(jìn)行廣告投放。

Prompt:?Act like you are an experienced Google ads professional. I want to create two Google search ads (RSA) for A/B testing purposes for <details>. Justify your choice as well.

三、確定目標(biāo)受眾

使用 ChatGPT 通過使用以下提示來找尋目標(biāo)受眾并創(chuàng)建廣告。

Prompt:?Act like you are an experienced Google ads professional. I want to run Google ads for <details>. Create an ideal audience for this ad.

四、洞察消費(fèi)者痛點(diǎn)

從消費(fèi)的不同角度與周期理解消費(fèi)者的痛點(diǎn)，從而針對(duì)性地改進(jìn)產(chǎn)品或廣告。

Prompt:?Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Identify the main pain points of the ideal customer, which I can focus on to make the ads more effective.

五、確定目標(biāo)關(guān)鍵詞和否定關(guān)鍵詞

選擇準(zhǔn)確的目標(biāo)關(guān)鍵字和否定關(guān)鍵字可以有效提升廣告投放效率。

Prompt:?Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Help me find the most effective exact match keywords along with negative keywords to laser-target my audience and drive optimum conversions.

六、提升廣告標(biāo)題創(chuàng)意性，吸引用戶點(diǎn)擊

通過 ChatGPT for Google Ads & PPC 為廣告生成創(chuàng)意標(biāo)題。

Prompt:?Act like you are an experienced Google ads professional. I want to create Google ads for <details ehre>. Generate some effective ad headline ideas.

七、撰寫廣告文案

Prompt:?Act like you are an experienced Google ads professional. I want to create Google ads for <details>. Generate some effective ad copies for the following headlines – <ad headlines>

八、撰寫CTA號(hào)召用語

Prompt:?Act like you are an experienced PPC and Google ads professional. I want to create YouTube ads for <details>. Generate some short & effective CTA ideas.

九、優(yōu)化著陸頁文案

Google廣告投放貫穿用戶旅程的全階段，因此落地頁也是其中重要的一環(huán)。借助 ChatGPT 優(yōu)化著陸頁文案從而促成廣告轉(zhuǎn)化。

Prompt:?Act like a CRO specialist. Write an effective landing page copy for <details> to convert a maximum number of visitors through Google Ads.

十、借助ChatGPT對(duì)數(shù)據(jù)進(jìn)行分析

將 Google Ads 帳戶數(shù)據(jù)直接復(fù)制到ChatGPT搜索框即可得到分析結(jié)果與建議。

Prompt:?Act like you are an experienced Google ads professional. Analyze the following data exported from Google ads and generate a report. Also, suggest points of improvement.

<paste data here>

根據(jù)以上數(shù)據(jù)，可借此向ChatGPT提問更多的建議， 比如達(dá)到降低轉(zhuǎn)化成本等目標(biāo)。

Prompt:?Based on the data I provided, what would be your suggestions to reduce the overall cost per conversion?