翻譯：thesweetescape

原文鏈接：https://pitchfork.com/reviews/tracks/new-jeans-cookie/

Under the direction of K-pop mastermind Min Hee-jin, the new K-pop girl group offers a remarkably strong debut.

在KPOP企劃大師閔熙珍的指引下，該新秀女團(tuán)強(qiáng)勢出道。

NewJeans?are a?Y2K-inspired five-member girl group masterminded by?Min Hee-jin, the music exec and creative director behind the branding of some of K-pop’s best acts (f(x),?Red Velvet). Under her direction, NewJeans’ launch has been the most elaborate campaign in K-pop this year. Every song on their self-titled EP comes with music videos, with?one track?boasting four. The label has even made a custom?phone app?where you can play games and interact with each member of the group.

NewJeans是由閔熙珍策劃的Y2K風(fēng)格的五人女團(tuán)。閔熙珍是KPOP頂級女團(tuán)（f(x)、Red Velvet）的幕后音樂執(zhí)行人和創(chuàng)意總監(jiān)。在她的掌陀下，NewJeans組合的推出可以說是今年韓國流行音樂界最精心策劃的項目。她們的同名EP收錄了四首歌曲，每首歌都拍攝了MV，其中一首（“Hype Boy”）更是拍攝了4個版本的MV。唱片廠牌甚至為她們量身定制了一款手機(jī)軟件，使用者可以在里面玩游戲并與每位成員互動。

Such ambition also translates to the music, a plush and stylish collection of ’90s and ’00s-indebted R&B with production from two risk-taking figures in the Korean underground: Jinsu Park of the experimental rap duo?XXX, and 250, a producer who embarked on a years-long journey to craft a?contemporary version?of traditional Korean trot. The EP’s most interesting selection is “Cookie,” a weightless groove about courting a crush. Whimsical synths, faint 808s, and wobbling low end create bubbly momentum, grounded by members’ sly and elongated delivery of the titular “cookie.”

如此的雄渾野心也體現(xiàn)在歌曲上，致敬90-00年代奢華時髦的R&B音樂，大膽采用兩位韓國地下音樂制作人：來自雙人實驗說唱組合XXX的Jinsu Park，和數(shù)年來致力于打造現(xiàn)代韓式快步舞曲的250。EP里最有趣的歌曲是“Cookie”，一首講述向心儀男生表白的輕盈動感歌曲。異想天開的合成器音效，輕微的808鼓點，搖搖欲墜的低音營造出泡沫的勁頭，再加上成員們延長聲線的隱諱演繹，獻(xiàn)上了這份并非名義上的“餅干”。

The bridge finds a simple, elegant detour by way of Jersey club. “Cookie” ditches the?oft-sampled?bed?squeak?and focuses on the beat; the only other K-pop single to feature such direct homage is XUM’s “DDALALA.” The sudden inclusion of this rapid stuttering extends the song’s cutesy schoolyard demeanor into hopscotching ebullience. “I want to ruin your diet,” they sing, following up with ad-libs to further assert their dominance. The best K-pop songs have always transformed their acculturations into a site for stylistic adventurousness, and “Cookie” does so gracefully. It's a remarkably strong showing, even based on the high standards Min has set.

歌曲bridge橋段轉(zhuǎn)向簡約精巧的新澤西俱樂部風(fēng)格。歌曲“Cookie”摒棄了床鋪嘎吱作響的尋常音效，而專注于節(jié)拍；在其他KPOP單曲中只有XUM組合的歌曲“DDALALA”如此處理。忽然掠過的口吃磕絆將歌曲從學(xué)生妹矯揉造作的討好姿態(tài)上升至跳房子嬉耍時的朝氣蓬勃?！癐 want to ruin your diet,”她們唱道，隨后意氣風(fēng)發(fā)地大膽發(fā)言，彰顯自己的主動身份。最優(yōu)質(zhì)的KPOP歌曲總是敢于突破自我地兼收并蓄開拓創(chuàng)新。歌曲“Cookie”優(yōu)雅動聽地實現(xiàn)了此舉。就算以閔熙珍的超高標(biāo)準(zhǔn)考察，這首歌依舊表現(xiàn)出色。