「釋義」

結(jié)構(gòu)創(chuàng)新是指創(chuàng)新導(dǎo)致整個(gè)系統(tǒng)結(jié)構(gòu)或者組件之間作用方式的變化。大部分的結(jié)構(gòu)創(chuàng)新不只是改變了零件的互聯(lián)方式，還改變了產(chǎn)品本身，從整體設(shè)計(jì)上改變了系統(tǒng)。結(jié)構(gòu)創(chuàng)新常常對(duì)產(chǎn)業(yè)內(nèi)競(jìng)爭(zhēng)者和技術(shù)用戶產(chǎn)生深遠(yuǎn)和復(fù)雜的影響。

「應(yīng)用場(chǎng)景」

結(jié)構(gòu)創(chuàng)新結(jié)合了技術(shù)創(chuàng)新和商業(yè)模式創(chuàng)新。以數(shù)字?jǐn)z影為例：對(duì)于柯達(dá)和寶麗來這樣的公司，要進(jìn)入數(shù)字市場(chǎng)，就必須從零開始在固體電子、相機(jī)設(shè)計(jì)、軟件、顯示技術(shù)等方面培養(yǎng)競(jìng)爭(zhēng)力；還要想辦法把利潤(rùn)來源從膠卷、相紙、處理液和沖印服務(wù)等“一次性”產(chǎn)品和服務(wù)轉(zhuǎn)移到相機(jī)上。對(duì)成熟企業(yè)來說，結(jié)構(gòu)創(chuàng)新無疑最為艱難。

Architectural innovation combines technological and business model disruptions. An example is digital photography. For companies such as Kodak and Polaroid, entering the digital world meant mastering completely new competences in solid-state electronics, camera design, software, and display technology. It also meant finding a way to earn profits from cameras rather than from “disposables” (film, paper, processing chemicals, and services). As one might imagine, architectural innovations are the most challenging for incumbents to pursue.? ? ? ? ? ??

以上文字選自《哈佛商業(yè)評(píng)論》中文版2015年6月刊《創(chuàng)新戰(zhàn)略引領(lǐng)成功》

加里·皮薩諾（Gary P. Pisano）|?文

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