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自19世紀(jì)末期創(chuàng)始以來(lái)，米其林就嵌入了克萊蒙費(fèi)朗的場(chǎng)地，這里在21世紀(jì)初期成為了公司總部所在地。2021年完成交付的該項(xiàng)目由Encore Heureux Architectes、Constuire及Base事務(wù)所合作完成，致力于在一處溫馨、獨(dú)特、具有凝聚力的空間中展現(xiàn)米其林的集團(tuán)形象，同時(shí)與一座標(biāo)志性的公共廣場(chǎng)相融合?？偛康膭?chuàng)新接待中心標(biāo)志著米其林的重塑，旨在迎接21世紀(jì)的挑戰(zhàn)；設(shè)計(jì)和操作的概念均立足于循環(huán)經(jīng)濟(jì)的角度，并關(guān)注對(duì)環(huán)境的影響。

Photo credit: Cyrus Cornut

Photo credit: Cyrus Cornut

“在130年的發(fā)展歷程中，米其林不斷改變突破以適應(yīng)環(huán)境的變遷。如今，公司很自豪地揭幕翻新的總部接待中心”，米其林集團(tuán)總裁Florent Menegaux解釋道：“這座歷史悠久的生產(chǎn)總部，也是我們的小型橡皮子彈公司在1889年的成立地，需要一個(gè)新的環(huán)境來(lái)推動(dòng)米其林邁向未來(lái)?！?/span>

Photo credit: NC

Photo credit: Encore Heureux

為了滿足米其林在不抹滅歷史印記的前提下進(jìn)行更新的訴求，項(xiàng)目明確將現(xiàn)有總部擴(kuò)建為兩層。擴(kuò)建部分打造出充滿活力的全新立面，并彰顯出原建筑的歷史結(jié)構(gòu)。新項(xiàng)目與既有建筑相連，將接待中心和集團(tuán)主入口同時(shí)涵蓋其中。這里也是企業(yè)專用空間和公共廣場(chǎng)間的可滲透界面，廣場(chǎng)在城市和米其林集團(tuán)主導(dǎo)的開發(fā)計(jì)劃中也得到了翻新。從初期到交付，建筑方案的概念和項(xiàng)目的設(shè)計(jì)均在建筑咨詢期內(nèi)展開。這種連續(xù)進(jìn)行和現(xiàn)場(chǎng)跟進(jìn)的方式幫助人們更好地了解集團(tuán)的特征，同時(shí)實(shí)施過(guò)程以人為本，認(rèn)可用戶需求并對(duì)項(xiàng)目進(jìn)行相應(yīng)調(diào)整。

Photo credit: Cyrus Cornut

Photo credit: Nicolas Trouillard

這項(xiàng)簡(jiǎn)約的基礎(chǔ)理念由Encore Heureux提出，并貫穿整個(gè)項(xiàng)目。“為這樣一家標(biāo)志性企業(yè)引入潛能愿景是一項(xiàng)挑戰(zhàn)，總部的未來(lái)必須由企業(yè)自身和內(nèi)部合作來(lái)決定?！盓ncore Heureux的合伙創(chuàng)始人Nicola Delon談到。在整個(gè)建筑咨詢期，這一理念與在公司核心成立的工作室攜手并進(jìn)。與米其林團(tuán)隊(duì)的對(duì)話和工作坊為這一變革性總部項(xiàng)目的設(shè)計(jì)過(guò)程奠定了基礎(chǔ)。

Photo credit: Cyrus Cornut

Photo credit: Cyrus Cornut

項(xiàng)目解決的主要挑戰(zhàn)是將不同的空間融合起來(lái)，每天接待大量游客。21世紀(jì)初期，愛德華·米其林在廣場(chǎng)上發(fā)起的熱帶溫室前途未卜，如今也被保留并融入了參觀體驗(yàn)。溫室以LOGO徽標(biāo)為特色，象征著該集團(tuán)面向城市和世界的通透、開放的價(jià)值觀。

Photo credit: Cyrus Cornut

Photo credit: Cyrus Cornut

綠樹林立的廣場(chǎng)一直延伸到加爾默羅廣場(chǎng)邊緣，并配有街具、植物和水景，確保了夏季的清新。加爾默羅廣場(chǎng)過(guò)去僅供米其林內(nèi)部員工使用，現(xiàn)在向公眾開放。這里擁有多功能展覽空間、商店、溫室博物館和溫馨的咖啡廳。工作區(qū)域適應(yīng)于新的工作崗位和更協(xié)作的工作方式，建筑空間的轉(zhuǎn)變也將訪客從公共區(qū)域引導(dǎo)到公司的專用空間。

Photo credit: Nicolas Trouillard

Photo credit: Cyrus Cornut

項(xiàng)目不僅是一座接待中心，通過(guò)結(jié)構(gòu)解決了兩項(xiàng)重要挑戰(zhàn)：一是通透性和鄰近性，另一方面是低碳足跡。巨大的玻璃立面展現(xiàn)出通透性，長(zhǎng)達(dá)160米的木制遮陽(yáng)篷覆蓋并遮蔽陽(yáng)光，為新總部賦予了獨(dú)特的識(shí)別度。曲線造型是建筑設(shè)計(jì)和家具中的常見元素，也呼應(yīng)了米其林的輪胎曲線。

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

項(xiàng)目嚴(yán)加控制混凝土的使用量，傾向于選擇可持續(xù)來(lái)源、回收再利用和本地的材料。項(xiàng)目尤為關(guān)注在地性，因此參與建設(shè)的絕大多數(shù)公司都來(lái)自當(dāng)?shù)?。?duì)本土材料的采用是一項(xiàng)普遍目標(biāo)，項(xiàng)目保留了場(chǎng)地的工業(yè)特色，并實(shí)施簡(jiǎn)約的建造原則，例如使用鋼結(jié)構(gòu)或讓柵格和框架清晰可見。

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

專業(yè)技術(shù)、質(zhì)量和創(chuàng)新是米其林所體現(xiàn)的價(jià)值觀，也是Encore Heureux和Construire所認(rèn)同的理念，并由他們將其融入項(xiàng)目過(guò)程之中。項(xiàng)目代表了可持續(xù)流動(dòng)性所面臨的新型挑戰(zhàn)，同時(shí)詮釋出米其林與克萊蒙費(fèi)朗市之間的聯(lián)結(jié)。

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

Encore Heureux自2001年創(chuàng)立以來(lái)，始終致力于探索全方位的建筑理念，運(yùn)作涵蓋空間、社會(huì)和城市問(wèn)題的不同層面，將巧妙的效率貫穿項(xiàng)目中。Encore Heureux已為公共、私人或非營(yíng)利客戶完成了多個(gè)文化和創(chuàng)新設(shè)施，功能和舒適度是作品關(guān)注的核心點(diǎn)。這些作品涉及對(duì)既有建筑的修復(fù)以及對(duì)回收材料的重新使用，同時(shí)以未界定功能和空間的開放形式，支持使用者參與其中。2018年受到法國(guó)館委托，Encore Heureux打造了“無(wú)限空間”展覽，作為第16屆威尼斯國(guó)際建筑雙年展的一部分呈現(xiàn)出令人意想不到的空間和共同的愿景。

Photo credit: Cyrus Cornut

Photo credit: Nicolas Trouillard

Implanted on the Carmes site of Clermont-Ferrand since the company's inception in the late 19th?century, Michelin's Canopy acquired its status as the company's headquarters in the 2000s. The project, delivered in 2021, and carried out in partnership between?Encore Heureux Architectes,?Construire,?and?Base, aims to embody the image of the group in a welcoming, unique, and cohesive space, while inserting itself in an emblematic public square. The headquarters' innovative new reception area symbolizes Michelin's reinvention, conceived to face 21st?century challenges head-on; a design and operation that were conceptualized from a circular economy perspective, mindful of environmental impacts.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

"For 130 years, Michelin has reinvented itself time and time again to adapt to its environment. Today, the company is proud to inaugurate its renovated headquarter reception area,"?explains Florent Menegaux, President of the Michelin Group.?"The historic manufacturing headquarters - the very same place in which our small rubber bullet company was founded in 1889 - was in need of a new setting to project Michelin into the future."

Photo credit: Nicolas Trouillard

Photo credit: Encore Heureux

In order to respond to Michelin's wish of renewing itself without erasing its past, the project's committed position is to offer an extension of the current headquarters over two levels. The extension is provided with an energetic new fa?ade that seeks to appreciate its historic structure. The new project connects the current buildings, while simultaneously embodying a reception area and the group's main entrance. It also acts as a permeable interface between the company's private spaces and the public square, the latter of which was also renovated in a development plan conducted by the city and Michelin Group. From outline to delivery, the conception of the architectural program, and of the project's design, unfolded within the remit of an architectural consulting period. This method of continuous presence and on-site follow-up allowed for a greater understanding of the group's identity, while introducing a mindful practice that recognized the residents' needs and adapted the program accordingly.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

A simple and fundamental idea permeated the overall project suggested by Encore Heureux: "Bringing a potential vision to life for such an emblematic company was a challenge. The headquarters' future could only be decided upon in collaboration with the company and within the company itself," explains Nicola Delon, founding partner of Encore Heureux. "This idea went hand in hand through an architectural consulting period with a studio set up at the heart of the company. Dialogue and workshops with Michelin teams truly became a corner stone of the design process behind the transformative headquarter program."

Photo credit: Cyrus Cornut

Photo credit: Encore Heureux

The main challenge the project addressed was that of connecting heterogeneous spaces between themselves in a consistent union intended to receive thousands of visitors daily. The tropical glasshouse, initiated by Edouard Michelin on the plaza in the early 2000s, held an uncertain future; it was preserved in the architectural program and integrated into the visitor's experience. The glasshouse features the logo, acting as a symbol of the group's values of transparency and openness towards the city and the world.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

The tree-lined plaza extends to the edges of Carmes square, provided with furniture, greenery, and water displays to ensure freshness in the summertime. The Carmes site, historically reserved for Michelin employees, now offers public access. It features versatile exhibition spaces, a store, the glasshouse museum, and the welcoming Café Equateur. Working areas are adapted to new jobs and more collaborative working methods, and the order of the architectural program evolves to lead visitors from the public area to the company's private spaces.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

The Canopy is more than a reception building. Its structure responds to two primary challenges: transparency and proximity on the one hand, and a low carbon footprint on the other. The choice of transparency is embodied by the vast glass fa?ade, sheltered from the sun by the wooden awnings that cover its 160-meter length, which provides the new headquarters with its unique identity. Curves are prevalent in the architectural design and furniture, mirroring those of Michelin's tires.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

Consumption of cement was extremely limited, in favor of sustainably-sourced, repurposed, and local materials. Particular attention was attached to the local area, and thus an overwhelming majority of companies that worked on the construction are local. The use of regional materials was a common goal that aimed to implement simple constructive principles without compromising the site's industrial nature, such as the use of steel for the structure, or the decision to make the grid and frames visible.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

Know-how, quality, and innovation are values that Michelin embodies. They are wholly shared by the Encore Heureux and Construire agencies that suffused them into the project process. The Canopy symbolizes the new challenges sustainable mobility is faced with, while illustrating the connection that unites Michelin and the city of Clermont-Ferrand.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

Encore Heureux has been exploring the idea of generalist architecture since 2001, operating at different levels on spatial, social, and urban issues with a tactful efficiency that pervades its projects. Encore Heureux has delivered several cultural and innovative facilities for public, private, or nonprofit clients, where questions of use and comfort were fundamental concerns. The projects included a consideration for the recovering of preexisting buildings and the use of repurposed materials, while favoring resident appropriation through unprogrammed spaces and functions. In 2018, Encore Heureux was commissioned by the French Pavilion, as part of the 16th?international Venice Biennale of Architecture, for its "Infinite Places"?exhibit, an inventory of spaces that embody the unexpected and a sense of common aspiration.

Photo credit: Nicolas Trouillard

Photo credit: Nicolas Trouillard

PROJECT MANAGER:?MPF MICHELIN

PRIME CONTRACTOR
Architectural Team / ENCORE HEUREUX ARCHITECTES + CONSTRUIRE
Landscaper /?BASE
Structure and Fa?ade Technical Studies Office (TSO) / DVVD

Economist / HECOS
Fluid and Thermal TSO / ALTO
Acoustic TSO / ATELIER ROUCH
Roads and Miscellaneous Networks TSO / ATEVE

COMPANIES

General company / LéON GROSSE

?

SURFACE AREA:?11 000 m2
PRE-TAX CONSTRUCTION BUDGET:?26 M €
DESIGN:?2016 → 2018
CONSTRUCTION:?2018 → 2021
DELIVERY:?2021
ADDRESS:?23 Place des Carmes, 63 000 Clermont-Ferrand

Project images and description provided by the architects?via v2com

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