Buy now and save! Price War Over Electric Cars Erupts in China

Vocabulary

1. cutthroat adj 殘酷的，經(jīng)常用于商業(yè)語境 cutthroat competition/ cutthroat world of ··· 競爭激烈的什么領(lǐng)域
2. erupt 原意指火山噴發(fā),現(xiàn)在指（沖突、戰(zhàn)爭）爆發(fā)突然加劇 e.g. The crowd erupted in cheers when the home team score a goal.
3. slash 大幅削減（數(shù)量、價(jià)格） slash sth
4. unveil = expose =disclose =uncover 公開、揭露
5. markdown n 降價(jià)
6. giveaway 贈(zèng)品
7. established adj 確立已久的，修飾公司品牌可以譯為資深的、老牌的 established firms/ comapnies/ business
8. entice 引誘
9. once-in-a-generation 千載難逢，百年一遇 once-in-a-generation opportunity 千載難逢的機(jī)會(huì)
10. upend 倒置，顛覆 e.g. Those who try to upend it do not fare well.
11. foothold 立足點(diǎn)，進(jìn)一步發(fā)展的穩(wěn)固地位 gain a foothold e.g. The mob has never had a foothold in Los angels
12. know-how 實(shí)際技能、經(jīng)驗(yàn)和知識(shí) financial、technical know-how
13. frothy adj 泡沫的
14. upstart n 新貴
15. jostle 推擠，競爭爭奪 jostle with sb
16. whittle down 削減，削弱

collocation

1. 降價(jià)的多種表達(dá) slash prices/ cash rebates(現(xiàn)金返現(xiàn)）/ unveil a second round of markdown(名詞）/ mark down(動(dòng)詞）/ a second cycle of price cuts/ car prices to come down/ cutting price/ price reductions/ more discounts
2. 電動(dòng)車的多種表達(dá)：electric cars/ electric vehicles
3. an urgent need 迫切需要 常用句型There is an urgent need to do th
4. scores of = a large number of = many e.g. Scores of people were there to cheer him on
5. resort 手段 the first/ last/ final resort
6. be accustomed to 習(xí)慣于
7. foot traffic 人流量

Sentence

1. Amid slumping auto sales, car brands are going to extremes(走極端) to stay competitive, offering dealership giveaways and deep discounts.
2. Established domestic carmakers and local start-ups, supported by policies encouraging growth of new energy vehicles, flooded the sector, enticed by a once-in-a-generation opportunity to upend the balance of power in the car industry.
3. There are similarities between the frothy E.V. market in China and the early days of the smartphone boom, when a new technology product attracted scores of upstarts to jostle with established foreign brands.
4. For traditional gas-powered automakers, cutting prices is their last resort in trying to secure market share.