「釋義」

獨角獸是指成立不到10年但估值10億美元（$1 billion）以上，又未在股票市場上市的科技創(chuàng)業(yè)公司。

「應用場景」

高增長的科技初創(chuàng)公司是近幾十年來的商業(yè)奇跡。所謂獨角獸——私人投資支持、估值10億美元或以上的公司——改變了我們的生活結(jié)構(gòu)和經(jīng)營方式。這些公司集中在資本和人才豐富的城市，如帕洛阿爾托、倫敦和特拉維夫，是世界各地企業(yè)家和管理者的靈感源泉。大多數(shù)公司似乎遵循同樣的行動守則：從“顛覆”現(xiàn)有行業(yè)的計劃開始，注入資本以盡快增長，并為了閃電占領(lǐng)市場，容忍高風險。

High-growth tech start-ups are the business miracle of recent decades. So-called unicorns—private venture-backed companies valued at $1 billion or more—have changed the fabric of our lives and transformed the way we do business. These firms, concentrated in capital- and talent-rich cities such as Palo Alto, London, and Tel Aviv, are a source of inspiration for entrepreneurs and corporate managers around the world. Most seem to follow the same playbook: Begin with a plan to “disrupt” an existing industry, use injections of capital to grow as rapidly as possible, and tolerate high risk in a rush for market domination.

但這并非是開創(chuàng)成功初創(chuàng)公司的唯一途徑。作為一名風險投資家，十年來，我在遠離創(chuàng)新熱點的地方與高增長科技公司合作過。科技產(chǎn)業(yè)集群以外的企業(yè)家的方法與硅谷所青睞的不同，并且正在取得巨大成功。

But that is not the only way to launch a thriving start-up. As a venture capitalist, I have worked for the past decade with high-growth tech companies in unlikely locations far afield from any innovation hot spot. Entrepreneurs outside tech hubs take a different approach from the one favored in Silicon Valley—and are achieving outsize success.

以上文字選自《哈佛商業(yè)評論》中文版2019年3月刊《硅谷之外：初創(chuàng)公司如何另辟蹊徑？》

埃里克斯·拉扎羅（Alex Lazarow）丨文

馬冰侖?丨編輯?